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The Village is a collective of thinkers and doers founded by Coco Videla. We are filmmakers, strategists, writers and visual artists working together to create content for brands, businesses and organizations.

 

We come from all over the world, from different worlds; across continents and oceans, from ad agencies, performance stages and film crews. We bring our personal lives and international marketing experience into thoughtful storytelling that open people's minds.

 
 
 
 
 
 

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WE MAKE FILMS

With our background in documentary filmmaking, script writing and journalism, we pride ourselves in creating content that is insightful, revealing and mind-opening.


BRANDED CONTENT
DOCUMENTARIES
INTERVIEWS

 

WE INTERVIEW

Anyone can ask questions, but not everyone can get insightful answers. What makes us professional conversationalists is our natural ability to relate to anyone and make them feel at ease.

We believe people tell their best stories and most provocative truths when they are allowed to be themselves. 

 

WE DO STRATEGY

The way we see it, a great strategy is a simple truth, told well. We help you unearth those truths and tell your best stories to the people that matter most. We offer an array of strategic services and package the outcome in the most creative and effective way. 


BRAND CONSULTING
CONSUMER RESEARCH
TAILORED WORKSHOPS

 
 
 
 
 
 

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Coco Videla
Executive Creative Director
 

Coco has worn many hats: actress, strategist, filmmaker, lover, explorer. The root, the common thread throughout, is the desire and ability to tell stories that open people’s minds. With passion. Specializing in short-form documentaries and portraits of subjects ranging hemispheres and social classes, she has brought her energy and vitality to some of the most renowned brands in the world such as P&G, Virgin, Waldorf Astoria, Neiman Marcus, Cotton Council and Revlon.

Before founding The Village, Coco was Head of Global Strategy in the fashion boutique agency AR New York, VP of Global Strategy at Y&R, and creator and editor of Scoop Magazine at Saatchi & Saatchi.


 
 

Rick Gershon
Director, Director of Photography

 

Rick Gershon is a filmmaker and photographer based in Brooklyn, NY. Most recently he served as the DP at MediaStorm where he made films spanning issues all around the globe. He previously served as a multimedia photojournalist and staff photographer at Getty Images, and is currently a featured photographer with Reportage by Getty Images. 

His work has been honored with an Emmy nomination for New Approaches to Documentary Storytelling, a Webby for Individual Documentary and several awards from NPPA and Pictures of the Year International. He was a part of an Edward R. Murrow award for electronic journalism while at MediaStorm; and the Dallas Morning News staff that won a Pulitzer Prize for its coverage of Hurricane Katrina.

Clients include the Discovery Channel, History Channel, A&E, The Travel Channel, AOL.com, Starbucks, Nike, Mines Advisory Group, Neighborhood Centers Inc., Refugees United, AARP, and MSNBC.


 

Javi Salinas
Filmmaker, Photographer

 

Javi was born in Mendoza, Argentina and moved to New York at age 10. With the Andes Mountains as a foundation and the infinite possibilities of the Big Apple, Javi split time between North and South America and discovered his love for travel and filmmaking. Before and after graduating from Bard College, Javi was immersed in filmmaking in the New York post-production world, working on well-known feature films. As a second career in Journalism blossomed, Javi began work at the Associated Press and later Getty Images, where he used his filmmaking and editing experience to produce hundreds of news videos and mini-docs. He has traveled extensively throughout Latin America, Asia and Europe. 


 

Christian Ellermann
Writer

 

Christian has been obsessed with the Wicked Witch of The West his entire life. It is under her influence that he flew across the country on his broomstick to pursue his dreams of writing. After four years of running amok in nothing but a pair of fishnets and eight-inch heels for the likes of Heidi Klum and CHER, mind you he is settling down and finally getting around to the writing part. 

His exploits are sometimes chronicled on World Of Wonder Productions blog, The WOW Report. 


Krew Boylan
Writer

 

Krew has worked across continents as a freelance professional writer. She writes for the popular Children’s television series Postman Pat and Fifi and Bumble (ABC, BBC) as well as the touring stage performances of these shows in Australia and New Zealand.  She was the script consultant on King Of The Mountain by Sam Genocchio and a script advisor on The Project by Nico Lathourus in association with Kennedy Miller Productions. Her theatre credits include Stuck On Girls, The Hoods and The Bean Counters. Her content and editorial experience includes working for Saatchi & Saatchi where she wrote four short films all directed by Coco Videla and as contributor for the magazine Scoop. Krew is currently writing her debut feature film.


Kindra Meyer
Creative Director, Social Instigator

 

 For the past 11 years, Kindra has created multi-dimensional experiences for people that want something a little different. An experiential marketing guru by day and glittering performance artist by night, she is a full-time human cartoon. With a specialty in creating conversation and excitement, she has a knack for orchestrating worlds that push the envelope of possibility. It is her philosophy of truth, humor, and invention that led her to work with brands from AMEX to William Grant & Sons. With Kindra it’s clear, big ideas lie in big hair.


 

Sophie Robbins
Strategist, Writer

 

A playwright by trade, Sophie Robbins is obsessed with why people tick, their character nuances, the repartee of life.

Stories – on a history paper her teacher once marked in red “only dates and facts”, no need to “hear the trumpets playing on the battlefield”. She still adamantly disagrees. Brands – enter Strategic Planning. For years, she carried a little black moleskin to jot down dialogue, bizarre interactions, and just generally entertaining human behaviors. Strategy is what allowed her to take these elements and translate them into actionable insights, briefs, and most importantly, ideas. She has lead strategy for renowned brands in agencies like Saatchi & Saatchi, Y&R, Mother and AR New York.


Ruth Le Roux
Strategist

 

Ruth was born in South Africa and has been addicted to travel from an early age. Her interest in culture and the people that keep the world turning steered her into a career in marketing. She worked as a strategic writer for the youth trend agency, Instant Grass and later became the African representative for consumer insights at Saatchi & Saatchi.

After co-founding South Africa’s first online music streaming portal, Boom.fm, Ruth acknowledged her addiction to establishing new systems for disruptive brands and moved to the Mecca of tech innovation, San Francisco, where she’s worked with startups like foodie brand Rip van Wafels.


 
 

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When Legends Die (Bulleit Bourbon)
Director of Photography: Rick Gershon

 

Resetting the Table
Starbucks

Director of Photography: Rick Gershon

 

Good Night, Margaret
New York Times

Director: Rick Gershon

 

Oyster Renaissance
Director / DP: Javi Salinas

 

Awkward Confessions: Girls
Director: Coco Videla

 

Awkward Confessions: Boys
Director: Coco Videla

 

Catching Up with Besties
Director: Coco Videla